Press Release: New Bathtub A Perfect Fit For Any Home
Bath Fitter Makes It Quick, Easy
(Springfield, TN) - Inspiration comes in many forms, sometimes with heavy perspiration. Brian Cotton, founder of Bath Fitter (www.bathfitter.com), was sweating a bathroom remodel in his own home 25 years ago when inspiration hit.
The old bathtub was winning the battle until he called in the cavalry; in this case, a chain tied to the back of his car. With his wife at the wheel, Cotton yanked the old tub through a wall and out of the house. He stood among broken pieces of drywall and shards of tile, staring through the dust into the hole in his house, and Cotton had his Aha! moment that led to molded, acrylic bathtub liners that fit right over old, ugly tubs.
More than two decades later, Bath Fitter has become synonymous with beautiful, affordable bathroom renovations that take the perspiration out of the picture and give homeowners a quality alternative that costs less and avoids messes.
Cotton recruited his brothers, Wayne and Glenn, to get the business rolling. Among the company’s first clients were several of Canada’s largest hotels, including the Sheraton Centre in Montreal, the Chateau Laurier in Ottawa, and the Royal York in Toronto.
Soon, the company’s residential business took off and the Cottons developed and introduced new products such as one-piece, seamless bath and shower walls, shower base liners and free standing tubs and showers. A full line of tub and shower doors along with color-matched accessories including shelves, soap dishes, shampoo caddies and grab bars round out the unique product line.
“It was an idea whose time had come,” says Brian Cotton. “My own experience with bathroom remodeling was a complete nightmare. It dawned on me that there had to be thousands of people in the same predicament. The company has grown by leaps and bounds since because we found the right formula for consumers – cost-effectiveness, quality, and ease of installation. People love our products because we customize for each space and each homeowner can put his/her stamp on it.”
As Cotton points out, the main selling points are straightforward:
• Custom, made-to-order tubs and showers
• Remodels at a fraction of the cost of traditional renovation
• Remodels done in one day
• Self-design tool at bathfitter.com
• A lifetime warranty – no gimmicks
A simple cost and time comparison of a traditional bathroom remodel versus Bath Fitter speaks volumes. While a traditional remodel takes from 11 to 20 days, costs between $12,000 and $15,000, and causes a major disruption, Bath Fitter takes one day to install at a fraction of the cost and the disruption is minimal.
This makes Bath Fitter ideal for tough economic times for all types of homeowners from those who are “cocooning” in their current homes rather than buying and selling to new homeowners on tight budgets or apartment landlords who want to offer tenants quality living space without charging exorbitant rents.
Needless to say, people spend a lot of time in their bathrooms. In a consumer survey conducted by Harris Interactive® on behalf of Bath Fitter, more than four in five U.S. adults (82 percent) say they love the feeling of taking a long, relaxing bath or shower and nearly one-third (31 percent) say their bathroom is their sanctuary. Still, one-third (33 percent) also agree that they would spend more time there if they had a nicer bathroom.
After having sold more than a million bathtubs and showers, Bath Fitter, it could be said, is the leader in making homeowners comfortable in their own bathrooms – and part of that comfort is knowing that it didn’t cost an arm or leg or, in Brian Cotton’s case, an entire wall.
Cotton adds that Bath Fitter always goes the extra mile to make sure that customers are more than satisfied with the results. Some have even become devoted fans.
“This is only the second fan letter that I have ever written – and the first was to the Beatles in 1965… Both my husband Joe and I think Bath Fitter is great. From the first time we started to discuss the process, (the estimator) was helpful, thoughtful and honest. The gentleman who installed our unit was also terrific. He even cleaned up after he was finished. The unit is gorgeous and we are very grateful.” – Marilyn S., Boston, MA.
“Nothing makes us happier than the look of pleasure and amazement on customers’ faces when they first see the finished product,” Cotton says, “ a beautiful new bathroom, finished before the day is done.”
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